At TheNextWeb 2010, Peecho launched Printcloud and officially opened up Print As A Service.
Printcloud is a print platform to support businesses with an alternative revenue model. It facilitates ordering, production and shipping of personalized products for anyone who builds his or her own storefront application.
Mobile apps, social network gadgets, websites and games can now offer personalized products like photo books, magazines, postcards, t-shirts and many more. For the first time, personalization is offered as a pay-per-use service. Merchants are charged per order only, without demanding a minimum volume.
Through Printcloud, merchants can enter the market without the cost and complexity of buying and managing the underlying hardware, software and print facilities. There is no need to worry about finding a supplier, creating an infrastructure, integrating a plant, production and distribution anymore.
Printcloud runs in the cloud of Amazon Web Services, using S3, SQS, EC2, RDS and Cloudfront.
Open source example applications
To lower the entry barrier for new merchants, example applications will be available to anyone for free, including source code. The applications can be used as example code and development aid, but can also be re-branded and released as-is.
The first example application is released today. It's an iPhone app to create and send physical postcards, using your own pictures. You can find it in the Dutch iPhone App Store. In our further development, we will specifically aim at mobile platforms and social networks. Our roadmap contains applications for Android, OpenSocial, Facebook and Flex, and libraries in PHP and Java.
Developer opportunities
If you are a developer, you are welcome to join the Peecho bandwagon, too. You are invited to create your own Printcloud application, set your price and choose a license. Be creative: for example, use oAuth and Gmail to create a Gmail book. If it's good, we will find a merchant and sell the app for you.